March 27, 2014 -- LAPIZTA welcomes one of IndyCar’s most decorated champions to its Crew, Helio Castroneves. This three-time Indy 500 winner is recognized worldwide for his charisma and success both on and off the track. Known commonly in the industry as Spiderman, Helio will be pushing his talents and skills representing the LAPIZTA brand worldwide.
One of the most popular personalities in all of sports, Helio Castronves has accomplished much in his illustrious career, yet remains passionate in his desire to achieve much more. As the only active driver to have earned the distinction of being a three-time winner of the Indianapolis 500 and the only race car driver ever to become a "Dancing with the Stars" Champion, Helio in many ways is in a league of his own.
“We couldn’t have picked a more perfect Brand Ambassador for LAPIZTA,” commented LAPIZTA Executive Vice President Mauricio Acevedo. “We’ve been longtime fans of his and have always looked up to his many successes. Helio truly embodies the LAPIZTA brand with his big, bold and ambitious talent. It is the perfect match for us as we continue to establish ourselves as a global motorsport lifestyle brand.”
“I’m thrilled to join the LAPIZTA Crew as its first official Brand Ambassador,” stated Helio Castroneves. “When I first heard about LAPIZTA, the brand immediately caught my eye as we both clearly share the same love for that ‘Infinite Passion’ lifestyle. LAPIZTA truly captures the essence of the motorsport world and together we expect to bring LAPIZTA to motorsport fans everywhere. This is an exciting endeavor for us both!”
LAPIZTA enjoys the reputation of being a bold, passionate and extreme lifestyle brand known for its motorsport inspired racing watch collection. LAPIZTA is quickly cementing itself as “The Official Timepiece for Motorsport Fans.”